In den letzten sechs Monaten des Jahres 2005 konnte Jameson Irish Whiskey die Verkaufszahlen um 14% steigern. Das und eine 40 Millionen Euro schwere Marketingkampagne machen ihn zu einem der am schnellsten wachsenden Whiskies der Welt.
Jameson the toast of drinks giant
A €40 million Jameson Irish whiskey advertising and marketing spend is helping to maintain the brand – associated with both Dublin and Cork – as one of the fastest growing whiskies in the world…
Sales of Jameson rise 14% in six months
Jameson whiskey sales rose 14 per cent in the six months to the end of December as spirits grew in popularity in the US and greater advertising of the brand attracted new drinkers…
(TMCnet)