Der bekannte schottische Krimiautor Ian Rankin besuchte am Dienstag die Glenfiddich Destillerie, um offiziell das neue, für 1,8 Mio. Pfund errichtete Besucherzentrum zu eröffnen. Ungefähr 1 Millionen Besucher kommen pro Jahr zur Besichtigung der verschiedenen Whisky Brennereien Schottlands. Für die Wirtschaft des Landes ist der Whisky Tourismus ein wichtiger Faktor im Wert von 17 Millionen Pfund. Die Glenfiddich Destillerie hat viele Besucher aus Deutschland, Frankreich, den Vereinigten Staaten und in letzter Zeit auch verstärkt aus osteuropäischen Ländern.
Glenfiddich opens new visitors centre
The whisky industry is enjoying the fruits of an initiative to encourage more tourists to come to Scotland.
Many distilleries are cashing in on the visitor market and investing in state of the art visitor centres.
The new visitors centre at the Glenfiddich distillery in Dufftown is one of the first to open their doors to the public and embrace what is now known as whisky tourism.
Around a million visitors come to Scottish distilleries like Glenfiddich, and these distilleries account for more than 20% of Scottish five star attractions. Whisky tourism is now worth £17 million to the Scottish economy.
At the Glenfiddich distillery they welcome visitors from Germany, France and the US, but recently an emerging market has been Eastern Europe.
Today the distillery opens this new visitor experience at an investment of £1.8 million.
The whole industry is buoyant at the moment but it is a large investment for this family owned firm.
TOP AUTHOR OPENS DISTILLERY VISITOR CENTRE
Renowned Scottish author Ian Rankin has visited Dufftown’s Glenfiddich distillery to officially open its recently transformed £1.8million visitor centre.
Dubbed by staff at the distillery as an ambassador for Scotland, the crime-writer travelled from his home in Edinburgh yesterday to launch the Glenfiddich Visitor Experience.
He marked the occasion by unveiling a specially branded cask, taking a tour of the distillery and bottling his own whisky.
The author, well known for his Inspector Rebus novels, last visited the distillery back in the 80s when he was a student…