Diageo überholt die Aufmachung von Bell’s, um sich von den Konkurrenten Grant’s, The Famous Grouse und Teacher’s abzusetzen.
Bell’s whisky redesign aims to broaden appeal
LONDON – Diageo is to overhaul Bell’s, the UK’s biggest-selling whisky brand, to counteract stiff competition from rivals Grant’s, The Famous Grouse and Teacher’s.
According to Bell’s senior brand manager Candice Burton, the bottle and labelling have been redesigned by Bloom Design to emphasise the time and care involved in blending the Scotch whisky…