The Macallan, der führende Whisky von Edrington, will ausgehend vom wachsenden Erfolg in der reichen Moskauer Region nun landesweit den schnell wachsenden russischen Markt erobern.
Macallan aims to take Moscow success across whole of Russia
EDRINGTON’S flagship single malt, The Macallan, is to launch a country-wide assault on the fast growing Russian market, as it builds on its industry-beating growth in the affluent Moscow region.
The Macallan is the leading premium single malt in a vodka-dominated market that, according to the Scotch Whisky Association, rose by 80 per cent in value terms in 2005. This growth was largely through the expansion of the high-end malt sector, which achieved 35 per cent volume growth compared with 25 per cent for whisky as a whole…