Glenfiddich investiert 1 Millionen Britische Pfund in eine neue Kampagne, um die jüngeren Kunden das ganze Jahr über für Whisky zu begeistern.
Glenfiddich wants a little more conversation
Glenfiddich is putting £1m behind a new campaign to encourage younger drinkers to try whisky throughout the year.
According to Nick Williamson, Glenfiddich brand manager at First Drinks, 40 per cent of whisky is drunk in the two months before Christmas, and First Drinks brands hopes that Glendfiddich Conversation Week (which runs for the week beginning April 3) will help extend the appeal throughout the year…