Bell’s bereitet sich auf Geburtstag vor

Der in Großbritannien meistverkaufte blended Scotch Whisky Bell’s bringt ein neues Flaschendesign auf den Markt, um seine Führungsposition zu unterstreichen und auszubauen.

Bell’s gets into shape for its birthday

Bell’s blended whiskey is fighting its rivals in the increasingly competitive whisky category with a revamped bottle.

It has been redesigned to reinforce the fact that the UK’s favourite blended Scotch whisky is aged eight years in oak. Bell’s blended Scotch whisky has been the UK’s best-selling whisky for more than 25 years.

Candice Burton, senior brand manager for Bell’s at brand owner Diageo Great Britain, said the new bottle would “make Bell’s stand out further to consumers on the shelf and behind the bar.”