Whyte & Mackay holt sich “Easy Drinking” Robertson

Whyte & Mackay hat für den Vertrieb drei neue Mitarbeiter eingestellt, um die weltweite Vermarktung der neu gestalteten Produktpalette voranzutreiben. Thomas Veit von Reemtsma Deutschland wird Chef der Werbeabteilung, Mila Violaris von der HFS Group Leiterin des Vertriebs in Großbritannien und schließlich soll David Robertson von “Jon, Mark and Robbo’s Easy Drinking Whisky Company” neue Ideen und Impulse als “Innovation Director” setzen.

Whyte & Mackay names top marketers

Whisky maker Whyte & Mackay has appointed three new employees to its marketing division as it aims to drive the global development of its re-launched range.

Thomas Veit has been named as commercial marketing director, Mila Violaris as UK marketing director and David Robertson as innovation director. All three will report to global marketing director, Richard Hayes.

Veit joins from Reetsma Germany, where he was marketing director and ran the Davidoff, JPS and P.Stuyvesant tobacco brands. He has worked for Scottish Courage and Diageo in the past.

Violaris comes from HFS Group/Capital One Loans where she was group communications manager. Prior to that she worked at British Telecom.

Robertson joins from “Jon, Mark and Robbo’s Easy Drinking Whisky Company” and has experience of marketing, distilling and operating in the drinks sector from his time with Edrington Group and Guinness…

(mad.co.uk)


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